When It Comes to Pursuing Your Goals, Let You Unconscious Be Your Guide

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ScienceDaily (Aug. 26, 2011) — A new University of Alberta study says when it comes to goal setting, your unconscious mind can be a great motivator.

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Alberta School of Business researcher Sarah Moore and colleagues from Duke and Cornell universities say that unconscious feelings about objects in the environment influence the pursuit of long-term goals. Their study explores how the unconscious mind responds to objects in relation to an individual's goals -- and how the unconscious continues to influence feelings about these objects once the goals are reached -- whether or not the outcome has been successful.

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In Freud we should trust?

"In the past few years, we recognized that some of [Sigmund] Freud's ideas on the unconscious mind were, in fact, correct and that a lot of our decision-making and a lot of our feelings are based on things that we're not really aware of," said Moore, who is an assistant professor in the Alberta School of Business. "In our study, we looked at how our unconscious feelings about objects in the environment influence how we pursue goals."

Moore notes that previous studies have shown that when it comes to short-term, finite goals, such as responding to basic needs (for example, thirst or hunger), the unconscious will evaluate objects and form preferences based on whether the object will help an individual achieve the goal. She says that in the case of thirst, items such as a water fountain or a bottle of Coke will be seen favourably, while a chocolate bar or KFC sign would not. However, she explains that, once the goal is reached, those same objects will be evaluated differently.



"Once your thirst is quenched, you don't evaluate the water fountain positively anymore because you've accomplished the goal," she said, " but there are differences when we look at long-term goals."

Win some, lose some -- but goal still important

Moore's research focused on longer-term goals, such as getting in shape or undertaking educational pursuits. For both types of goals, she says, the process is similar in that the unconscious identifies and responds to positively to objects and triggers in the environment that support the goal. However, the unconscious deals differently with these objects during progress towards long-term goals. Moore says that, unlike with short-term finite goals, the unconscious will continue to positively value objects related to the long-term goals even after a level of success has been achieved. She says this phenomenon points to the indeterminate nature of the goal.

"In some sense, we're never 'finished' long-term goals," said Moore. "If we successfully finish the small steps toward our long-term goals, it becomes a cycle: we take a small step, we succeed, we feel good about it; therefore, we continue to feel good about the long-term goal. This process makes us more likely to take the next small step toward achieving that goal."

What was surprising for the researchers was how participants in their study reacted to objects after a failure. While the researchers expected the participants who failed to react negatively or express dislike for objects related to their test goal, Moore and her colleagues found that failure resulted in a neutral view of the objects.

"You don't hate the objects related to the goal because that goal is very important to you in the long run," said Moore. "Your unconscious is telling you 'now is not the time to pursue the goal. You just failed, let's leave it alone for awhile. We're not going to pursue these objects in the environment; we're going to switch to some other goal.'"

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Equation helps keep Cars Tyres on the road longer

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Jamie Condliffe, contributor

Ever wondered how long it's going to be until you have to change the tyres on your car? Wanted to calculate how far around the world one set of treads could take you? Or even just felt like spending a long weekend doing some complex math?
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The solution could well be here. A team of researchers from the School of Automobile Studies at Tongji University, China, have developed a new equation that predicts the rate at which tyres wear. The results could help save the haulage industry millions of dollars - and they might even ease the strain on your pocket, too.

As you'd expect, their results, published in Journal of Vibration and Control, show that wear is related to the contact area on the road, the physical properties of the rubber, the friction between the road and tyre, any skidding that occurs, and the weight of the vehicle.



More interesting than the equation, though, is the analysis that the team performed to find out which parameters affect tyre wear the most - not least because it might mean you don't need to shell out for new tyres so often.

You won't be surprised to find out that the biggest factors contributing to wear are side slip, speed, and the mass of the car itself. That means that if you want your tread to last longer, you should cut down on the skids and speeding, and kick out any unwanted passengers while you're at it. Other big offenders are low tyre pressures - so keep them pumped up - and ambient temperature.

But maybe the biggest shock is that the car's suspension and the road surface that's driven on make hardly any difference to tyre wear at all. So boy racers whose cars feature suspension lowered so far they have to drive slowly down rough streets to avoid damage have one saving grace - they're caring the planet, four tyres at a time.

The Nine Habits of Highly Healthy & Effective People

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by Jonny Bowden 

 

For years, business and motivational gurus have known that there are basic habits that seem to predict professional success and excellence. Books like "The Seven Habits of Highly Effective People", by motivational speaker and business guru Stephen Covey, PhD has sold over 15 million copies alone, to people hungry for the secrets of success.
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We don't yet have the perfect formula for long life, happiness and physical health, but a little careful distillation of the massive amount of research on health and longevity reveals that cultivating nine basic habits will significantly increase the odds of your living long, well and happily, in a robust, healthy, weight-appropriate body.

1. Eat your vegetables. No kidding. And I'm talking at least 9 servings a day.. Unless you're following the most stringent first stage of the Atkins Diet, you should be able to consume 60-120 grams of carbs a day (depending on your weight and exercise level), and you'd have to eat a stockyard full of spinach to get to that amount. Every major study of long-lived, healthy people shows that they eat a ton of plant foods. Nothing delivers antioxidants, fiber, flavonoids, indoles, and the entire pharmacopia of disease fighting phytochemicals like stuff that grows.

2. Eat fish and/or take fish oil. The Omega-3's found in cold-water fish like salmon deserve the title of "wellness molecule of the century". They lower the risk of heart disease, they lowerblood pressure, they improve mood and they're good for the brain. And if you're pregnant, they may make your kid smarter!

3. Connect. And I'm not talking about the internet. In virtually every study of people who are healthy and happy into their 9th and 10th decade, social connections are one of the "prime movers" in their life. Whether church, family, volunteer work or community, finding something you care about that's bigger than you that you can connect with and that involves other people (or animals) will extend your life, increase your energy, and make you happier. Only always.



4. Get some sun. At least 10-15 minutes three times a week. Interestingly, a recent study of four places in the globe where people lived the longest and were the healthiest noted that all four places were in sunny climates. Sun improves your mood and boosts levels of cancer-fighting, performance-enhancing, bone-strengthening vitamin D, a vitamin most people don't get nearly enough of.

5. Sleep Well. If you're low in energy, gaining weight, grumpy and looking haggard, guess what?- chances are you're not sleeping nearly long enough nor well enough. By sleeping "well", I mean uninterrupted sleep, in the dark, without the television on, in a relaxing environment. Nothing nourishes, replenishes and restarts the system like 7-9 hours sleep. Hint: start by going to bed an hour early. And if you've got a computer in the bedroom, banish it.

6. Exercise every day. Forget this 20 minutes three times a week stuff. Long lived people are doing things like farm chores at 4:30 in the morning! Our Paleolithic ancestors traveled an average of 20 miles per day. Our bodies were designed to move on a regular basis. New studies show that merely 30 minutes a day of walking not only reduces the risk of most serious diseases, but can even grow new brain cells!

7. Practise Gratitude. By making a list of things you're grateful for, you focus the brain on positive energy. Gratitude is incompatable with anger and stress. Practise using your under-utilized "right brain" and spread some love. Focusing on what you're grateful for - even for five minutes a day - has the added benefit of being one of the best stress -reduction techniques on the planet.

8. Drink red wine or eat red grapes. The resveratrol in dark grapes is being studied for its effect on extending life, which it seems to do for almost every species studied. (So does eating about 1/3 less food, by the way.) If you've got a problem with alcohol, you can get resveratrol from grapes, peanuts or supplements. (And if you're a woman, and you choose the alcohol option, make sure you're getting folic acid every day.)

9. Get the sugar out. The number one enemy of vitality, health and longevity is not fat, it's sugar. Sugar's effect on hormones, moods, immunity, weight and possibly even cancer cells is enormous, and it's all negative. To the extent that you can remove it from your diet, you will be adding years to your life and life to your years.

This list may not be perfect and it may not be complete, but it's a start. As my dear grandmother used to say, "Couldn't hurt". Not one of these "habits" will hurt you, all will benefit you, and some may make the difference between life and death.

And it's never too late to start cultivating them.

Enjoy the journey!