Rightways to Success: Web search engine

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Monday 3 September 2012

China launches own mobile browser, Baidu Explorer, tosses currency into clouds

China’s biggest search engine launches its own mobile browser, Baidu Explorer

Baidu Campus, Beijing, China. Image by hwanghsuhui, via Wikimedia Commons

Chinese-language search engine Baidu has decided to try and capture the massive mobile internet market in China by launching its own mobile browser, Baidu Explorer.

Baidu is already the dominant search engine China, which has 538m online users, but with 388m of these users accessing the internet via mobile phones, the company needs to tap into this vast market.

Other mobile products from Baidu include a mobile operating system that appears on low-cost smartphones the company produces with its manufacturing partners. But, with Baidu Explorer, it hopes to reach other smartphone users. The target, according to Reuters, is to have Baidu Explorer downloaded by 80pc of Android users in China by the end of this year.

Though there is already strong competition in the mobile browser market, Baidu claims its browser is 20pc faster than its rivals based on internal tests. It also has strong HTML5 compatibility and users can run HD video through the browser without having to download additional apps or software.

Hopes for 80 per cent penetration by year-end

China’s search-and-plenty-more giant Baidu has flagged a $US1.6 billion cloud investment. The investment, announced with a minimum of detail by CFO Li Xinzhe, will go towards building data centres and hiring staff.

The Chinese search firm also announced the launch of the Baidu Mobile Browser, which it says is designed to compete with Chrome and Safari. It claims a 20 percent performance boost over its rivals based on internal testing.

Briefing Asian journalists last Friday (August 31), Baidu said its mobile browser can play high-definition video without plugins or extra supporting software, according to Reuters.

The company said it hopes that 80 percent of China’s handsets will run its browser by the end of the year. By some astonishing coincidence, 80 percent is also the search market share the company claims in the Middle Kingdom, in the absence of Google, which has clashed with Chinese authorities over search censorship.

During August, Google’s local partner Qihoo launched its own search service, relegating Google to an “alternative search option”.

The Wall Street Journal says Baidu’s cloud plans include remote online storage, as well as API access to its map service which last month overtook Google Maps in China. ®

By Richard Chirgwin • Get more from this author

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Thursday 15 March 2012

Google plans major revamp for search engine

The Web giant has been working on the "next generation of search" over the last couple of years and now it's ready to start rolling it out.

Google is about to embark on its biggest renovation in history. In order to keep up with increased competition and new technology, the Web giant is working to keep ahead of the pack by completely revamping its search function, according to The Wall Street Journal.

Google search executive Amit Singhal told The Wall Street Journal that the new Google search will look more like "how humans understand the world."

Changes are expected to roll out over the next few months, the Journal reports, but the full makeover to "next generation of search" will likely take years. A Google spokesperson told CNET that there is not a specific timeline and the company's philosophy is to launch things when they're ready.

The plan for the revamp isn't necessarily to swap out the current keyword-search system but rather to provide more relevant results. This process will work by using technology called "semantic search." With semantic searches, people's searches will be better matched with "entities"--or people, places and things--which the company has been building over the past two years, reports the Journal.

For example, the Journal reports that people who search for "Lake Tahoe" today get links to the lake's visitor bureau website and a map; whereas with the makeover, they will see key "attributes" about the lake, including location, altitude, average temperature and salt content.

Google is basically building an infrastructure layer or a knowledge graph that would underlie many aspects of Google, a spokesperson told CNET. The idea is to make more possibilities with search using these entities.

According to the Journal, this renovation most likely comes with changes to how the search engine actually works, including search engine optimization, advertising, and page-ranking results. Some 10 percent to 20 percent of all search queries could be directly impacted by the change, the Journal reports.

Over the past few months, Google has been making various changes to search, such as showing search results before a person finishes typing their query, adding Google+ to searches, adding concert dates to music queries, and saving searches across platforms with the new "recent" icon.

By Dara Kerr

Dara Kerr, a freelance journalist based in the Bay Area, is fascinated by robots, supercomputers and Internet memes. When not writing about technology and modernity, she likes to travel to far-off countries. She is a member of the CNET Blog Network and is not an employee of CNET.