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Update  Friday October 28, 2011

The Star Online is still Malaysia’s top news portal

PETALING JAYA: The Star Online (thestar.com.my) is still Malaysia's favourite online news portal, according to a website ranking put out by the Malaysian Digital Association.

The latest list is based on both local and international websites visited by over 17 million Internet users in Malaysia.

Malaysiakini.com came in as the second most-visited news website, while the Harian Metro (hmetro.com.my) and Utusan Malaysia (utusan.com.my) online portals ranked seventh and tenth, respectively.

The Star Online came behind local buy-and-sell site Mudah.my as the second-most visited website by Malaysians, with more than two million unique browsers.

Mylaunchpad.com.my, Malaysiakini.com and Airasia.com followed, making up the top five most visited websites in Malaysia.

In the combined list of international and local websites most visited by Malaysians, social media site Facebook topped the ranking, followed by Google, Mudah and Yahoo!.

Among news portals, The Star Online ranked ninth in the combined list, followed by Harian Metro at 15th, Utusan Malaysia at 18th, Kosmo (kosmo.com.my) at 24th, The Malaysian Insider (themalaysianinsider.com) at 25th and Berita Harian (bharian.com.my) at 29th.

The report also said that over 115 million web pages are viewed by Malaysians using mobile devices.

This showed a 6% increase in mobile page views from the start of the year, and pointing to a more tech-savvy Malaysian audience.

The association is the representative body comprising digital publishers, advertising agencies, creative agencies and digital service providers.

KUALA LUMPUR: The Star Online (thestar.com.my) is the top news portal visited by Malaysians, according to a website rankings list released by the Malaysian Digital Association (MDA).

The latest list is based on both local and international websites visited by over 17 million Internet users in Malaysia.

According to the list, the second most visited news website in the country was malaysiakini.com, followed by hmetro.com.my, utusan.com.my and bharian.com.my.

Overall, The Star Online is the third most visited local website, behind mudah.my and lowyat.net.

The Star’s Malay news portal mstar.com.my, and biz.thestar.com.my were positioned in the top 25 of the most viewed local websites, ranking 18th and 22nd respectively.

In the combined list of international and local websites most visited by Malaysians, social media site Facebook topped the rankings, followed by Yahoo and Google.

The Star Online is ranked No. 9 in the combined list, malaysiakini.com (11th), hmetro.com.my (13th), utusan.com.my (14th) and themalaysianinsider.com (23rd).

The MDA report was compiled by Effective Measure (www.effectivemeasure.com) and serves as a guide to the surfing habits of Malaysian netizens.

The MDA is the representative body comprising digital publishers, advertising agencies, creative agencies and digital service providers

Star Online, FB are big favourite among digital media marketers

By IZATUN SHARI
newsdesk@thestar.com.my

PETALING JAYA: The Star Online is the most favoured digital media domain among marketers in Malaysia after Facebook.

According to the list of top 10 digital media portals released by the Advertising + Marketing Magazine’s (A+M), The Star Online is the closest rival to the social networking site with 11.4% of client marketer votes.

Facebook came first with 43.9% votes in the Digital Media Company of the Year 2010 survey, which asked where marketers would fork out their money for media space.

According to the list, Google was ranked third with 9.9% votes, while Yahoo!MY and MSN MY came fourth and fifth with 5% and 4.6% votes, respectively.

iProperty and Malaysiakini were ranked sixth and seventh with 2% and 1.7% votes, respectively, followed by Lowyat (1.3% votes), Twitter and YouTube (both 1.1%) and The Edge (1%).

Based on Google Analytics, the monthly unique visitors figure for all portals under The Star Online umbrella was 4.6 million (Aug 2010).

The bulk of this was from the www.thestar.com.my domain with about 2.6 million unique visitors.

The Star Online topped the Top Income Earners (RM40,000) ahead of Facebook and Google as well as the Insurance and Investment Buyers, CEOs and managing directors and CFOs and accountants categories.

Two key drivers for revenue in 2010 were sponsorship and print/online combination packages.

According to the A+M magazine, The Star has been aggressive in providing advertisers with unique packages such as branded content via sponsorship campaigns with Giant, Pemanis, ICI, Sime Darby and Maxis.

A major innovation was the release of its iPad application which went live in late September, the magazine said.

IStar vice-president Davin Arul said he believed tablets would represent a significant portion in the digital media-consuming audience in the coming year.

The Star Online was ranked third in last year’s survey, which was conducted under the name “Online Media of the Year 2009”.

In last year’s survey, Google was the top site among marketers, Yahoo second and Facebook fourth.