In its continuing quest to be more than just the world’s preferred search engine, Google recently added new features to its free website analysis program aimed at enterprises.
“Web Analytics is essentially a sophisticated website monitoring system,” said head of Web Analytics at Google South-East Asia Vinoaj Vijeyakumaar.
“Beyond just noting how many people visit your site, you can see what they do there and how much time they spend doing it.
“You can set and manage sales goals and receive automatic business reports based on those goals. This kind of intelligence can greatly improve productivity in any industry,” he said.
With the new enhancements, Google added about 20 preset goals to the Web Analytics repertoire.
In-depth intelligence reports have also been enhanced. However the company acknowledged that algorithms used for those reports will not be made publicly available.
To help enterprises get the most out of Web Analytics, Google has appointed “authorised consultants” who are certified by the company to train staff members in how to use the program.
“We have three authorised consultants based in Singapore and we hope to open one in Malaysia very soon,” said head of communications for Google South-East Asia Dickson Seow.
“Knowing how to use all the features in the most effective manner can help online traders stay ahead of the game.” For more information, surf to www.google.com/analytics.
By STEFAN NAIDU
intech@thestar.com.my
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