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Monday, 19 September 2011

Towards a brave new Malaysia, keep lobbying and pushing for change!





As a writer, however, I’m most concerned with what will happen to the media. A functioning democracy needs a free and independent press and the PPPA has been a long-term stumbling block to both.

First off, I, along with most Malaysians, want more details. I totally disagree with the need for newspaper licences. The very concept is wrong-headed.

Second, access to and ownership of the media are also critical. We need all sides of the political debate (Barisan and Pakatan) to be given fair and equal coverage.

Malaysians can only make in­­formed decisions about who to vote for if they’re properly informed.

It’s worth bearing in mind that blanket media coverage of BN leaders has been a major turn-off. Whoever thought we needed to watch the PM wishing the country Selamat Hari Raya again and again was wrong. With the media, less is more, especially when you have nothing to say.

The current order also makes BN politicians lazy and high-handed when dealing with journalists and editors. But a freeing up of the media will force BN cadres to change – let’s call it political Darwinism.

The Singapore Government is also experimenting with liberalisation. During its recent general election, Singapore’s ruling PAP allowed its press some latitude in their coverage of the opposition. While the opposition made substantial gains, the ruling party still won because ordinary Singaporeans saw the candidates for what they were and still felt safer with the PAP.

There’s no reason to assume why the same couldn’t happen here, all the more so if the Prime Minister maintains his humility and candour.

At this stage, I must add that I would personally like to see Najib go head-to-head with Datuk Seri Anwar Ibrahim in a live, no holds barred debate during the next polls.

Such a debate would give Malaysians the chance to see who has a better vision for the country. Besides, Umno leaders really need to overcome their pathological fear of Anwar’s supposed superhuman rhetorical skills.

The man is not invincible. Then Information Minister Datuk Seri Ahmad Shabery Cheek faced him back in 2008 and came out of the encounter very creditably.

Umno politicians also have to realise that constant communication and media coverage is the order of the day. Those who are not up to the exposure and pressure should be dropped – Barisan is better off without them. Certainly, if I had my way I’d dump over 80% of the present Cabinet. Most are ill-equipped for present-day challenges.

Also, reporters are stakeholders to be engaged, not hirelings to be ordered about. Treat them with respect and the returns will be considerable. Remember that the media, however tetchy and irritating, is the voice of the people.

At the same time, Malaysia’s mainstream media will now have to up its game. With Najib’s reforms, there’ll no longer be any excuse to not provide the critical news, investigative reporting and analysis that Malaysians crave.

We are tasked to serve the people and not our erstwhile political masters.

Najib has opened the door to a new world. We know most of his Barisan Nasional colleagues are ill-prepared. The tougher question is this: are we – the Malaysian people – ready for what’s to come?

Related posts:

Changes in Malaysia's horizon; Keep the momentum up!

Winds of change blowing in Malaysia; Dawn of a new era?      

How To Use Social Media To Promote Your Small Business





Kym McNicholas
Kym McNicholas, Forbes Staff
Image representing Facebook as depicted in Cru...
Image via CrunchBase

You have a small business and you haven’t bought into the social media craze? Guess what? Silence is no longer an option. People are online talking about your company as you read this, whether you like or not.  If you don’t engage in the conversation, you risk losing your customers. But maybe you don’t have a choice as many small airports do in the State of California and across the United States. Many are owned by cities who don’t give them a dime and yet take money whenever they please. Those city managers force their airport managers to jump through hoops and political red tape to be able to promote their facilities. These airport managers have their hands tied in dealing with counties which just recently decided to launch a website, let alone a social media marketing strategy. So, I was asked by Michael McCarron, Public Information Office for San Francisco International Airport, to speak to the managers of small airports through California about the benefits of having a social media presence, so that they can convince their ‘bosses’ to allow them to open Facebook, Twitter and Google+ accounts, as well as to create blogs.

Here’s part of my presentation. I hope it helps you with your online social media strategy. If You have more ideas, please share them in the comments section at the bottom of the post. The more ideas, the better.

1. ASSESS YOUR ASSETS: The first action you should take before engaging in online marketing or social media marketing and engagement is to look at what are you’re trying to promote. What are your assets? Who are your target customers? It may seem obvious. But, A Bay Area airport had small planes for rent. But business was slow because they were simply targeting pilots trying to rack-up hours. Turns out there was a larger audience they could target through social media, tourists looking for aerial Bay Area tours. Business took-off.

SIGN-UP FOR SOCIAL MEDIA: Facebook, Twitter, Google+, YouTube and LinkedIn. Facebook allows you to create a business page.  Make sure you read the rules for businesses first. You can even ‘create a page’ through your personal account, if your business allows you to do so. That makes it easy for small business owners to manage it. On LinkedIn, every employee becomes your best advocate.



FIND A SOCIAL MEDIA MANAGER: Managing multiple social networks is daunting. So, before you start posting content, requesting friends and adding followers, sign-up for a social media manager such as Ping.fm and HootSuite. It allows you to manage all of your accounts on one site and schedule your messages to deploy so you don’t have to sit over it all day. It also allows you to review the success of the tweets real-time with click-through statistics. And you can gather all the mentions of your brand, industry or search terms on Twitter through it as well. That’s for the free version. I suggest trying that first. As you get more involved in social media, I prefer SproutSocial.com. You have a choice on plans for nine-dollars to $49. There’s a 30-day free trial to make sure it works for you. What I like is that it allows you to take all of those you follow and the followers and create contacts out of them which you can manage in the system and track engagement. It also has one inbox for all of your messages from all the networks. Plus, it allows you to track check-ins at FourSquare and Gowalla.

POST UPDATES: It’s important to have content on your social media pages before you start adding friends and followers. When you try to find friends, they’re going to look at the page to see if they want to follow you. So you need to give them a reason to follow you first. Provide valuable information about the industry. Post pictures of your business or people enjoying your business. On YouTube, post videos of your business, customer experiences, and encourage customers to make their own. You can also ‘favorite’ other YouTube users’ videos and they will end up on your page. If you’re a small airport, posting cool aerobatic videos of the Patriots’ Jet Team is a possibility that would add value to those who ‘subscribe’ to your page. Also, share those videos on your other accounts such as Twitter, Facebook and even LinkedIn.

FIND FRIENDS AND FOLLOWERS: Twitter and Google+ are easiest. Search keywords to find followers. On Twitter,  If you’re a small airport, for example, search ‘pilot. You can also search ‘flying.’ Searching your town and surrounding areas as well to find key influencers, news outlets, bloggers and city officials. Also, search for large players in your market. For airports, try Boeing, Virgin America, United Airlines and Southwest Airlines. If they share your posts, you have the potential to reach thousands.  I suggest adding just a few people at a time.  On Google+, comment on one of their posts immediately. On Twitter, mention them in a post immediately. You can also comment on one of their posts or simply say that you look forward to following their great content.  If it’s a reporter or blogger, give them story ideas and leads that have nothing to do with your business. Get them to trust you. To find fans on Facebook, it’s best to start with real friends and family. You can also pay as little as $100 to have an ad for your Facebook page syndicate across the network for a designated period of time.

7. ENGAGE FRIENDS AND FOLLOWERS:
Cory Colligan who used to be head of marketing for California Bouquet friended me on Facebook. When she asked to be my friend, she typed a personal message, saying how impressed she was with my work and how she’s enjoyed watching my work evolve. I couldn’t remember where I knew her from. Was it a television station, radio station, or was it from school? I wasn’t sure. I was too embarrassed to ask. And she seemed harmless. So, I confirmed her friend request and wrote her a note back thanking her for her feedback and saying that I look forward to connecting. She proceeded over the next few months to follow my videos and stories. She engaged in great debates and conversation with me as well as my friends. I knew just days after I added her that I didn’t know her personally. But I was so impressed with her and the relationship we’d developed over the months, that when I was traveling to her town, Fresno, I suggested we have lunch. When I arrived she had a full basket of goodies from her shop, including the best dark chocolate covered strawberries I’ve ever tasted, waiting for me. Since then, I have been a regular customer and am quick to share her products on my page.

So, your first priority should be building that relationship with people, not pitching your service or product.

Give them story ideas and leads that have nothing to do with your business.

On Facebook:
Share their links on your wall and/or comment on them. Wish them a Happy Birthday. Birthdays are big on Facebook. Always acknowledge them. Maybe even offer them a discount coupon for a birthday treat via Facebook.

On Twitter:
Retweet their stories and comment on them! Reply to each and every message. Keep the conversation going. Get them to trust you. For example, one of my favorite Twitter followers is @heykim. She is an amazing example of how to do it right. She has thousands of followers. But she has even more friends. She friended thousands of people little by little and engaged with them, retweeting their tweets, commenting on their tweets, checking in on topics those folks had tweeted on days before. Now, she’s constantly in conversation with folks like Morgan Fairchild, Alyssa Milano and Kathy Ireland. Alyssa Milano even just shared a linked @heykim posted tonight about how Twitter has transformed over the last five years. Who would’ve thought? She’s not famous. The key is she knows how to engage. And she never misses a #FF (Follow Friday). On Friday’s many people share with their friends, their favorite people to follow, encouraging others to follow them as well.

Google+: It’s a cross between Facebook and Twitter. It’s great because you can create circles of certain people you want to target for different reasons. It makes it easier to post certain promotions to one group vs. another.LinkedIn: The best way to engage with potential customers is by joining industry groups and starting group discussions.

Very important: Do not ask for help/favors from people until you’re friends or at least warm acquaintances with them. And the #1 way to become friends is to offer tons of help/favors without expecting anything in return. In the words of Michael Ellsberg, Forbes Contributor and Author of “Self-Educated Millionaires: The Seven Skills You’ll Never Learn in College, “Networking is a *long term* activity – it CANNOT be done for short-term results. Follow these basic concepts, and you’ll be ahead of 99.99% of the knuckleheads out there who are botching their networking attempts online!” Also, a great book to read is by Brian Solis, Principal at Altimeter Group, “Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web.”

8. STAY CURRENT: Get alerts sent to your phone when folks engage with you via your social networking sites – at least in the beginning – that way you respond quickly.

Please share your tips and tricks that will help small businesses sign-up and use social media. This certainly just scratches the surface. Please share the most creative marketing campaigns via social media in the comment section below.

Sunday, 18 September 2011

Is Malaysia's history all about semantics? A lesson on Sept 16!



ONE MAN'S MEAT By PHILIP GOLINGAI

The debate over when is Malaysia Day, Aug 31 or Sept 16, will continue as there are still differing views. But one thing is certain – there are Malaysians who are very passionate about our history
A poster depicting the Malaysia Day celebratio...Image via Wikipedia

Last week I had my Zainal Kling moment. In case there are those who are clueless on the recent big issue concerning Malaysia, here’s a summary.

Datuk Prof Dr Zainal Kling of the National Professors Council stirred a historical controversy when he declared that Malaya was never a British colony but only a “protectorate”.

Last week, in this column, I wrote an article titled “A lesson on Sept 16” (see below).

It was a history lesson that the Federation of Malaya, not Malaysia, was created in 1957. And that Sabah and Sarawak did not join Malaysia – they formed the country together with the then Malaya and Singapore on Sept 16, 1963.

That was that, I thought. Until I received brickbats mostly from my fellow Sabahans. Though most comments were good-hearted ribbing, I felt as if I was a snake that bit its own tail.

There were jocular warnings that Sabah will use its special immigration power to bar me from entering my state.

There were also warnings that went for the jugular. I was accused of living in Kuala Lumpur too long.
Factually correct, as I’ve been living in Greater Kuala Lumpur for more than 25 years. But parochially incorrect as you can take Philip out of Sabah, but you can’t take Sabah out of Philip.

And it was as if I did not live through Parti Bersatu Sabah’s ‘Sabah for Sabahans’ political era.

Factually, there was nothing incorrect about my article. It is just that I neglected to mention something that is close to the heart of many Sabahans.

The first brickbat was from a reader who may or may not be a Sabahan or a Sarawakian.

Sonny68mak emailed: “If I recall correctly my history lessons, Sabah, Sarawak and Singapore declared independence on Aug 31, 1963.

“They could not form Malaysia on that day because they were waiting for the official referendum results to be declared by the United Nations which was delayed by Jakarta and Manila’s protests at the UN,” wrote the reader, who could even be a Singaporean.

“So therefore the Borneo states independence was effective Aug 31, 1963. They formed Malaysia on Sept 16 as two-weeks-old independent sovereign states.”

“Please ask your Prof friend to recheck the facts so that the public is not confused.”

Fair comment, I thought. As if I was debating the issue, I would have taken a similar stand.

However, just to show him that I was not a hack, I replied: “Yes, I did check that fact with the Prof.”

“I told him for example, North Borneo gained independence on Aug 31, 1963 so it must have been an independent country,” I wrote.

“He said ‘no’ as even though the British granted independence to North Borneo on that day, it still administrated Sabah.”

As soon as I sent that email, I received an SMS from a Sabahan who is a veteran journalist. Though the timing of his SMS was coincidental, it was as if he sensed my “betrayal” in cyberspace.

The 40-something journalist SMS-ed: “I beg to differ. On Aug 31, 1963, the Union Jack came down and the Sabah flag went up. Sabah and Sarawak were independent nations until Sept 16, 1963. You’re selling propaganda. Ha ha”.

Immediately I called him. And after 30 minutes we agreed that history is about semantics. And, quoting Winston Churchill, “History is written by the victors”.

Then I received a call from a Penangite who is more Sabahan than me. Well, he has lived in Sabah for more than 20 years.

“We can buang negeri (kick you out of Sabah) you!” he said.

“Your article missed the point. You should have written that Sabah was a country before it formed Malaysia! And you should have written that 1/3 of Sabahans wanted to form Malaysia, 1/3 did not want to and 1/3 were undecided.”

“You’ve also missed the point that it was four equal nations (Malaya, Sabah, Sarawak and Singapore) forming the Federation of Malaysia.”

“But, but, but,” I replied. “The point of my article is just to discuss Sept 16.” “No, you missed the point!” he said.

“Do you know that Sept 16 is also Lee Kuan Yew’s birthday?” I said, just to change the topic.

However sharp the comments I received throughout the day, it was delightful to know that 48 years after the fact, Sabahans are still passionate about their history.

Still, it made me feel as if I had sold Labuan to the Feds. Wonder where’s Zainal Kling? I need a hug. And some historical semantics.


A lesson on Sept 16

ONE MAN'S MEAT by PHILIP GOLINGAI

The federation of Malaya, not Malaysia, was created in 1957. Sabah and Sarawak did not join Malaysia – they formed the country together with the then Malaya and Singapore on Sept 16, 1963.

ON AUG 31, I spent my Mer-deka Day holiday tweeting history lessons. I found certain historical inaccuracies on my Twitter timeline as annoying as – to misquote a tweet from @ATM2U – seeing a straight man eat cupcake.

For example, one of Malaysia’s tycoons tweeted: “Independence day for Malaysia today.”

As a Sabahan, I just had to correct him even though he is worth a billion times more than me. So @PhilipGolingai admonished: “Sir, independence day for Malaya. Malaysia was formed on Sept 16, 1963.”

Then someone – not the billionaire – tweeted: “Why Singapore not celebrating Malaya’s Indepen-dence day?” History was definitely not her favourite subject.

I replied: “When Malaya dec-lared Merdeka, Singapore was under the British. On Sept 16, 1963, Singapore, Malaya, Sabah & Sarawak formed Malaysia.”

My colleague @ChiaYingTheStar (Lim Chia Ying) tweeted: “How can a tv station say Happy Birthday to M’sia on Aug 31?? My gosh, no wonder kids can never learn real facts?”

On Merdeka Day, Faridah Stephens, daughter of one of Malaysia’s founding fathers, Tun Fuad Stephens (Sabah Chief Minister), reminded her Peninsu­lar Malaysian friends of our country’s history.

“(Some of) my friends wished Happy 54th Birthday Malaysia. They always say Malaysia. But it is not Malaysia’s independence but Malaya’s,” she lamented.

On Facebook, Faridah watched a video clip of Negaraku sung in Chinese. The rendition was “beautiful” but the ending of the video was a “dampener”.

Alamak, I thought, when I saw ‘Happy 54th Birthday Malaysia’ at the end,” she said.

How did her friends’ respond to her reminder?  “Some people went quiet,” she said, laughing heartily.
      
Some Malaysians mistake Aug 31 for Malaysia’s birthday, according to Faridah, because “we tend to be West (Peninsular) Malaysia-centric”.

“Many forget that Malaysia did not exist until 1963. Malaysia was not created in 1957. Sabah and Sarawak did not join Malaysia, they formed the country,” she said, adding that “I’m just stating a historical fact.”

To get my historical facts right, I called my old classmate, then a history buff, at La Salle secondary school in Tanjung Aru, Sabah.

“Why are there Malaysians who confuse Hari Merdeka as Malay-sia’s birthday?” I asked Danny Wong Tze Ken, a history professor in Universiti Malaya.

Wong lectured me on the birth of Malaysia. Here’s a summary: On Aug 31, 1957, the Federation of Malaya was established. It was expanded into the Federation of Malaysia on Sept 16, 1963. The country became larger with the inclusion of Singapore, Sarawak and Sabah. And in 1965, Singapore left.

“If you think of the day for independence for Malaysia, then Sept 16, is logical for Sabahans and Sarawakians as that was when both states achieved independence, in 1963. But for the people of Peninsular Malaysia clearly it was Aug 31, 1957, as that was when Tunku Abdul Rahman declared Merdeka,” Wong ex-plained.

“So when is Malaysia’s birthday?” I asked.

“The best answer is to take the case of the United States. Their independence day is July 4, 1776, even though at that time there were only 13 colonies. Although the rest of the United States was incorporated only later, all the 50 states observe July 4 as Indepen-dence Day,” he said.

“So when is Malaysia’s birthday?” I asked again.

“As a newly formed Federation of Malaysia the birthday of Malaysia will be Sept 16 whereas the Independence Day of the country remains on Aug 31,” he said.

Wong said over the years, Sept 16 was no longer celebrated as Malaysia Day.

“In Sabah it was celebrated as the TYT’s (Governor’s) birthday. And Sabahans wondered why that day was then celebrated as the TYT’s birthday and not as Malaysia Day,” he added.

“It was only last year that Sept 16 was declared a public holiday to commemorate the formation of Malaysia.,” the historian said.

So, on Friday, if you are on Twitter, don’t forget to tweet “Happy 48th Birthday Malaysia!”

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