Why Failure is so important to Success?

Failure and more importantly studying others’ misfortunes is one of the most important educational tools we have. In fact there is an entire convention in the Bay Area for technology entrepreneurs, investors, developers and designers to study their own and others’ failures and prepare for success, thefailcon.com. We had the amazing opportunity to chat today with Caroline Cummings, VP of Marketing at Palo Alto Software. As the former co-founder and CEO of two technology companies, she’s experienced both start-up failures and successes, and has raised close to $1 million in investment capital.

Her first venture, OsoEco.com (healthy social shopping), dissolved in 2009. Her second venture, RealLead (mobile marketing for real estate) sold in early 2012. She has co-founded several successful entrepreneurial programs for the Eugene Area Chamber of Commerce, including Smart-ups Pub Talks and the Southern Willamette Angel Network. Not only has Caroline had an amazing career where she has had the opportunity to be both entrepreneurial and intrapreneurial, she strongly believes in paying it forward through mentorship. “I think the secret to the universe is mentoring,” said Cummings.

She has created what she calls “The 10 Reasons Why a Startup Fails” to help other entrepreneurs avoid some of the detrimental mistakes that she has made and witnessed over the years.

1. The Wrong Team – as Jim Collins noted in his book Good To Great, “start by getting the right people on the bus, the wrong people off the bus, and the right people in the right seats.”

2. The Single Founder – finding the right co-founder is critical. To find the right partner you have to be able to recognize the skills that you do not posses and be willing to admit that you have shortcomings.

3. The Wrong Legal Team – Caroline found that having legal counsel that was not well-versed in business law was one of the biggest mistakes that her failed business encountered! Make sure you have sound, credible counsel and do your due diligence.Caroline suggests that you need to trust your gut when it comes to your legal counsel but also has laid out some questions that you should ask any legal representative you are considering:

• Have they worked with your industry?
• How much time do they have to spend with you?
• Who else do you go to if they cannot be available to you (partners)?
• Have they raised rounds of financing before?
• If so, have they created/read a Capitalization Table?
• Have they done compensation packages?
• Do they have experience with IP protection?
• Do they have experience with Global Expansion?
• Do they have experience with exits, M&A’s, IPOs?

4. Boiling the Ocean – Is your concept completely new? Will you have to teach your potentials consumers about your product, will there be a learning curve? Can you borrow techniques that have already been created or partner with companies that already exist?

5. Not Talking to Customers – often entrepreneurs do all of their concepting and creation within a bubble either because they are afraid someone will steal their idea or because they want it to be perfect before releasing it to the world. Lean Start Up methodology has taught us to find our MVP (Most Viable Product) and roll with it. Test the product, concept or service to see if it is viable. It doesn’t have to be perfect right out of the gate, get feedback, make changes, pivot where necessary. Include your customers in your research and development.

6. Stealth Too Long – If you are too slow to draw, you may miss your opportune time to launch or worse yet, someone else might beat you to the finish line. Take advantage of all of the tools and information out there to help you get your business up and running (like www.chic-ceo.com and many easily accessible books like “The Art of the Start” for example.)

7. Stuck on Original Idea – although it is important to have a clear direction for your company, you must be nimble when it comes to having a successful startup. Opportunities arise, projects fail and situations change.

8. Taking Dumb Money – when you are raising capital and spending money other than what your company has generated, you get a say in the transaction. Don’t just take a deal because you need the money, be smart about what the money brings with it. Look for investors that are willing to mentor you, introduce you to contacts and take a significant interest in the success of your organization.

9. Founder-itis – “An organization faces founder’s syndrome or founder-itis as the scope of activities widen and number of stakeholders increase. Without an effective and inclusive decision making structure and process there is potential for conflict between newcomers who seek effective involvement with organizational development and the founder(s) who seek to dominate the decision making process. This can be very disruptive both to the organization and to the individuals concerned and should be carefully and clearly diagnosed and addressed quickly and decisively.^“

10. Spending Too Much Money – Often startups think that once they hit a certain threshold they can become less frugal. Frugality is a virtue that many startups have a hard time managing. It is important to be willing to spend where necassary but to manage the bottom line. Luxuries like fancy office spaces may not be necessary in the startup phase.

By Jody Coughlin, Forbes Contributor 
Jody Coughlin is the CMO and co-owner of Chic CEO – a free resource for female entrepreneurs. You can follow her and Chic CEO on twitter at @ChicCEO.

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Taking a loan is fine, but if you can’t pay back your loans ...

HAVING gone through a few recessions and occasional global financial crisis in my lifetime, I have seen enough suffering by genuine business owners and their families.

When the going gets tough, the banks call in the loans and their cash-strapped business just fold up. The bank will then sell their pledged collateral and sue them till they are declared bankrupt. Standard operating procedures (SOP) for the bank and sobbing by the poor chap.

Then you have property speculators and big-time stock market manipulators bankrolled by greedy bankers until the bubble burst and the market crash. All hell will break loose as all parties scramble to damage control mode. The cash rich speculators will survive but the bankers always end up with having to take an unwanted haircut. High margins come with high risks. Fair game.

To get a loan, small businessmen have to charge to the bank whatever properties they have as collateral. At all times, they have to sign a personal guarantee too, just in case the bank cannot fully recover their loan sum from the forced sale of the property.

Unless you are someone special with VVIP status, the bank will come after you. Trust me, bankers are sticklers to SOP and they will make sure your name appear in the classified pages for bankruptcies if you don't pay up.

So, I am sure everyone is watching with great interest the latest promise in parliament by our Agriculture and Agro-based Industries Minister on the full recovery of the RM250mil loan from the National Feedlot Corp.

It looks like there were no properties charged to the Government as the 600ha in Gemas was leased from the Negri Sembilan government for RM200,000 a year and the condominiums were bought with the loan money. Did the borrowers provide the Government with any personal guarantees?

As with all loans, recovery of the loan sum will start with a demand letter saying that the bank/government is recalling the loan and you are given three months to pay back in full, principal sum with interest. Or else they will take you to court and sue you. Once they get judgement against you, the court will appoint a liquidator to salvage whatever assets you have and sell whatever cows and bells left to any interested cowherd with a big haircut. If you have signed a personal guarantee, you will be a bankrupt. Nothing personal, just SOP.

Now you are really on your own, with nobody to turn to. All your so-called friends are avoiding you like the plague. What can you do?

As an experienced restructuring expert and part-time lipstick salesman, my advice to you is not to hire sleazy advisors to solve your problems or you will end up suing him for unsatisfactory service levels filled with lies and empty promises.

There is no bypassing the SOPs. When the shit hits the fan, it is every man for himself. You still have to pay back... in full. Stay calm and meditate and God will show you the way.

First step is to look for a friendly tycoon who can buy over the cow business for RM250mil in the name of national interest. It is only petty cash to the tycoon but it will blend in nicely into his portfolio of staple food businesses.

Do not worry if nobody wants to talk to you now because the concerned ministry is already talking to a few parties for a friendly takeover. Maybe an attractive haircut might work.

If the first step doesn't work, I suggest you take the next step with caution. You can borrow RM250mil from Ah Longs but make sure you pay the high interest rates or your house will be splashed with red paint and your neighbours will know about your non-payment. That would really be embarrassing.

Ok, maybe that was a wrong step to recommend. As a last resort, when in court, plead ignorance, blame everybody else for your ills. Be a man like William Hung, admit you have no experience and you did not know a bull from a cow. Since you have not signed any personal guarantees, they will only take whatever is left in the company which should be fine with you. It was never yours in the first place.

My simple advice to entrepreneurs who need bank loans to expand the business, make sure you treat the approved loans with utmost respect. The loan officers have put their heads on the chopping block when they recommended your loan application.

If you failed them due to mismanagement and misinformation, you can bet your last dollar they will come after you and make sure your next four generations will continue to pay your debt.

Oh yeah, another piece of an advice. Do not wear V neck pink t-shirts when you meet your bankers. Just play it straight.

There are just too many issues raining down on our heads nowadays and we do not need another downpour.

ON YOUR OWN
By TAN THIAM HOCK

To access earlier articles of On Your Own, log on to www.thiamhock.com. Honest comments welcomed and approved.

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Ten Point Plan For Social Entrepreneurs to Change the World
Money talks or advice?

Ten Point Plan For Social Entrepreneurs to Change the World

Devin Thorpe, Forbes Contributor

Using social entrepreneurship or impact investing to leave your mark.

Here it is:

1.  Save every penny.  Social entrepreneurs as a general rule can make a bigger difference with less money than entrepreneurs without a social mission.  Scrimp, save and devote your own resources to your cause.  Whether your venture is for profit or not, start with putting your own money to work with you.
2. Keep your day job.  One of the key lessons I learned while writing Your Mark On The World was how much impact one person can have if the money she raises for her venture doesn’t have to go to paying her living expenses.  Steven Dee Wrigley, about whom I posted a few weeks ago, is a great example.  He’s a social entrepreneur who works nights to fund his day-time charitable work.  You won’t keep that job forever, but keep your job as long as possible; let your current employer help fund your new gig.
3. It won’t be easy.  If you are going to change the world, it won’t be easy.  Get that notion out of your head right now.  The idea may be simple, but that is only likely if the problem is huge and others have deemed it impossible.  For instance, it makes no logical sense that 1 billion people in the world are hungry when there is ample food available.  Solving that problem is proving not to be as easy as it would seem.  I’m confident that you won’t quit just because changing the world is hard.
4. Start Something That Matters.  Blake Mycoskie, founder of Toms, the shoe company that gives away a pair of shoes for every pair someone buys, wrote an inspiring book that gets at the heart of social entrepreneurship.  His book’s title is the message:  Start Something That Matters.  It may be harder to find something that matters and much harder to figure out how to pull it off, but if it doesn’t matter, it isn’t worth your time.
   
   Blake Mycoskie at SXSW 2011 (Photo credit: eschipul)
5. Focus on social issues.  There is money to be made, if that’s what you’d like to do, even when tackling big social problems.  The Tom’s model of social entrepreneurship has created a movement around the concept of “one for one.”  Countless businesses now offer products and services for sale on that basis.  Worldhaus is a for-profit venture that is creating homes for the market  of a billion or so people who don’t have a safe place to live but who can afford a $2,000 or $3,000 home.
6. Make it great.  All the marketing hype in the world can’t make something that doesn’t matter, that isn’t great or that doesn’t change the world into something that lasts.  Your impact will be tied to your ability to create something that grows beyond you, that exceeds your involvement and creates change.  Focus on your product or service.  You can only hope to change the world by bringing a zealot’s passion to your deliverable.  Anything short of that is likely to leave your audience underwhelmed.
7. Build a team.  If you can’t assemble a team of followers who will throw their lot on with you—not people you’re paying (at least not well) but people who are investing their time and energy along with you, you’ve either failed to create a compelling idea or you’re not a compelling leader.  A great team is early evidence of a great product or service and a great leader.
8. Use crowdfunding.  After you’ve exhausted your own ability to fund your venture, use crowdfunding to raise the money you need for your projects.  With each effort at crowdfunding, you can build an audience of followers and fans who will support each new project.  Don’t think of crowdfunding as something you do once and then forget it.  You can find a list of crowdfunding resources here (be sure to see the comments for more ideas).  In 2013 you will even be allowed to raise equity for your for-profit ventures using crowdfunding.
9. Have an impact.  With a team, a passion, and a product greased with funding, you are ready to actually have an impact, to make a difference.  Focus on action that leads to results. The more you actually achieve with your resources, the more likely they are to compound.  Whether you have a high impact, for-profit social venture or a nonprofit , focus on the difference you make.  By measure and reporting on your impact, new customers and supporters will come out of the woodwork to make your social enterprise grow.
10. Change the world.  Once you demonstrate your impact, you can grow your enterprise to have world-changing scale.  You won’t measure your results in profits, even if you make them.  That’s not what you’re about.  You’ll measure your impact in the ways you’ve made the world a better place.  Changing the world is its own reward.  Making a living at it is a bonus.

This ten point plan won’t appeal to as many people as the last one.  I recognize that some people were disappointed to read my last list when they recognized that it was meant to be funny and was not meant to be real advice.  (I just hope no one bought an Italian sports car before they figured out I’d meant that as a joke!)  If you’re still reading, I’m hopeful that you’ll join the community of people focused on leaving a mark on the world.

One final note: I don’t ever remember a time either in my life or in history when the world’s wealthiest were more committed to philanthropy and solving social problems than they are now.  The Forbes 400 Issue this year was devoted to the social good the Forbes 400 are doing.  More power to them.

My Ten Point Plan to Get Rich Quick as an Entrepreneur Devin Thorpe Contributor

10 Reasons To Stay At A Job For 10 Or More Years David K. Williams Contributor

It's A Dirty Business: The Green Entrepreneurs Who Create Treasure (And Profit) From Trash Cheryl Conner Contributor

The Real Reason The World Will Remember Bill Gates (Hint: It's not Windows 8) Devin Thorpe Contributor

I’m launching into more research about crowdfunding to write a book about best practices for social entrepreneurs.  If you have a connection to crowdfunding, please click here to share your wisdom.  I’m sure my research will also lead to more posts on that topic here on Forbes.

Please share your thoughts in the comments below, at my site, yourmarkontheworld.com, on Facebook, or @devindthorpe.

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